While other organizations (the excellent ones) choose to win/keep customers by simply following the advice of Maj. Frank Burns of M*A*S*H 1970s fame who said, “It’s nice to be nice to the nice.”
Not a bad customer service philosophy, eh? 🙂
Let’s look at two customer service paths organizations—and people—can choose. These real stories come to us from real people who are real customers. Thanks to Eli and Kelly for their stories!