David, a Rockwall, Texas Costco photo customer, shares the secret to winning him over forever:

My posters were done when promised. They took the time to retouch the images, removing every blemish. They did it without any request from me. No extra charge! The final product was beautiful. Guess who gets all of my photo business now?

So, is the secret … ?

  • “when promised”
  • “removed every blemish“
  • “no charge”
  • “beautiful”



“They did it without any request from me.”

Service, as defined in Outstanding!:

Doing something for another I didn’t have to do.

And who can’t do that?


Where have you received service like this?

Comment below!

Written to be read in under a minute, JUST99WORDS is a fast and snappy ”mini blog” by QBQ! author, John G. Miller. Sometimes practical, sometimes inspirational—and always worth sending on to colleagues, friends, and family!
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About John G. Miller

John G. Miller is the author of QBQ! The Question Behind the Question, Flipping the Switch: Unleash the Power of Personal Accountability, Outstanding! 47 Ways to Make Your Organization Exceptional and co-author of Parenting the QBQ Way. He is founder of QBQ, Inc., an organizational development firm based in Colorado dedicated to “Helping Organizations Make Personal Accountability a Core Value.” A 1980 graduate of Cornell University, John has been involved in the training and speaking industry since 1986. He lives in Denver, Colorado with his wife, Karen. They have seven children and three grandchildren.

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2 Responses to “JUST99WORDS: The Service Secret”

  1. Dave Field

    John, the disappointing thing is that Outstanding service is so rare these days that its a “newsmaker” when it happens! If only companys (big and small) realized what a difference maker this can be, the simple gesture of providing great service for something your being paid for anyway can make a big difference to your bottom line. Great stuff John!


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