“John, I know your QBQ! message of personal accountability is perfect for our organization because so much comes down to one’s personal brand.”
When I asked Pat (an executive who saw me speak in 2012) to expand, he offered this scenario:
Pat had just coached a staff member that morning to understand that when he interacts with anyone—not just colleagues, but people outside the organization, too—there are two things to keep in mind:
1. You are an ambassador for this organization and its brand to all people at all times.
2. You are building your own brand.
I imagine the coaching of the “underling” might’ve gone like this:
Your reputation is your personal brand. Do you want the word to get around, for example, that you’re difficult to work with, not service-minded, don’t respond to people, and care little about the team’s goals? Or, would you prefer to have the reputation of being a collaborative, responsible, team player who can always be counted on?
I hope the young staff member didn’t say, “Hmm, let me think about that.”
Pat’s fundamental message:
- Every person has a personal brand.
- Every person is accountable for that brand.
In considering your current brand at work, which of these key adjectives would you assign to … you?
Remember, the brand that I am—and the brand that I am becoming—is a result of my choices. To be outstanding, I must choose to ask The Question Behind the Question, “What can I do to enhance my brand?”
Now that’s a question worth asking—today!